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How to Write an Impactful Company Vision Statement with Lois Weinblatt

Updated: Jun 21

There is no one I would be more excited to host on my first-ever guest episode than Lois Weinblatt, founder of True North Visionaries. Luckily for me - and you - she is exactly who I had the pleasure of sitting down with for this first-ever interview on podcast.

Lois has forever changed the way I think about company vision - no small feat. Today she’ll not only be sharing the framework that’s helped numerous companies rethink how they see and use company vision, but also a step-by-step formula for creating your own MVV (Minimum Viable Vision) - something she’s never shared with anyone but her direct clients!

I could NOT be more excited that Lois is willing to pull back the curtain on her work and process so that you can benefit from her brilliance in this area. I highly recommend downloading the free Minimum Viable Vision Guide before diving into the episode.

In this episode you’ll learn:

  • Why you should ditch a one-sentence vision statement - and what to replace it with.

  • The 3 critical components to include in your company Vision.

  • How to ensure your Vision is inspiring, but NOT a fantasy.

  • Who to involve in the process and when for maximum buy-in.

  • Why a clear Vision is such an impactful tool for decision-making.

Did you love the episode?

If so, I’d love for you to share it with three friends or colleagues who are also passionate about building a better world of work! Find us at or by searching Want To Work There wherever you listen to podcasts.

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