This Proactive Glassdoor Strategy Will Help You Avoid Bad Employee Reviews

Depending on who you ask, Glassdoor is either a gift or a curse.

I happen to fall into the former category, but can totally understand why people dislike it.

At it's core, Glassdoor is a peek behind the curtain, showcasing what's really happening at your company. However, just like Amazon reviews, people are way more likely to leave one when they've had a bad experience than when they've had a good one.

Because of this, I feel like most Glassdoor articles focus on cleaning up or "fixing" your negative company profile page. After all, it's common for companies to completely ignore Glassdoor all-together until anything bad pops up.

OK, sure, one bad review may not be enough to spur action. But then a few more come through - and BAM! Full. On. Panic.

At that point, things become urgent and reactionary. HR starts googling if it's possible to remove the reviews, marketing is brought in to strategize responses and managers are asked to consider which of their team members could go in and leave a good review - regardless of how thrilled said employees are to do so.

Sounds fun, right? Trust me - it's not.

And I would argue there's a better way.

A more proactive way.

In my experience, the best way to avoid negative Glassdoor reviews is to spend some time right now thinking about what you wish an employee would write about working at your company. That's right - I'm talking about a good, old fashioned free writing exercise!

If you haven't heard of free writing, you can read all about it here. The general idea is to just start writing without thinking about punctuation, grammar, or sentence structure. The finished results don't need to be formal, formatted, or even shared with anyone else. Instead, free writing allows you to get more creative and write down whatever comes to mind - no matter how silly or unrealistic anyone else may find it.

So, go ahead. Find a piece of pen and a piece of paper. I'll wait.

Ready? Great!

Now set a timer for five minutes and get to writing!

Here's your prompt:

If an employee was writing a Glassdoor review detailing what it's like to work at your company, what would you ideally love for them to write?

Would they talk about the incredible managers? An abundance of trust and teamwork between employees? The variety of interesting and challenging projects they got to work on? Or maybe the company's focus on continued learning?

Don't worry about it being true or certain at the moment - just reflect on what you would ultimately love for your employees to say about working for you.

Annnnnnnnnnd, go!

Welcome back and congratulations on getting your ideal employee review out of your head and onto paper! Are you surprised by what came flowing out of you? Or have you been clear on this vision for a long time?

Either way, now that it's in writing it's time to sit back and reflect.

What were the key themes you hoped an employee would write about? Do they match the experience your employees are currently having at work?

If so, great!

If not, that's still great!

It means you've got new clarity on what you want and have identified the gap. Knowing this puts you WAY ahead of the pack and allows you to start working towards creating the type of experience your employees are thrilled to have.

You don't need to magically transform overnight, but you do have the opportunity to put some plans in place that will hopefully have employees writing your ideal Glassdoor review themselves a year from now!

To happier employees,


Are you as obsessed with company culture as we are?

Sign up below to receive our bi-weekly newsletter!

#employerbranding #glassdoor #employeeexperience #employeeretention

Featured Posts